Digital video technology advances over the past few years have brought the option of videos and video marketing into the realm of the small and medium-sized enterprises.
Having professional, high-definition video content on a website is affordable, and in fact you often you cannot afford to not have online video.as you rivals are likely to be ahead of you and you could be losing customers.
It is not just on desktops and laptops – with advent of the smart phone and tablet technology, watching video on mobile devices are just as important as people are watching more and more video clips while on the move. Hence it is important that your online content, including videos – is just as effective and optimised for mobile users.
Video should be the first choice for online content – you cannot afford to dismiss the importance of video to your business. Call us to discuss your online video needs now.
Take a look at these 2013 stats for online video from business2business.com:
Watching online videos is now a mainstream activity. 78% of people watch at least once a week and 55% watch everyday
Online video consumption increased by 38% between May 2011 and May 2012
Dr. James McQuivey of Forrester Research says a minute of video is worth 1.8 million words
81% of senior marketing executives now use online video content in their marketing programs, up from 70% in 2011, as reported by MarketingProfs.
Cisco expects video to account for 57% of consumer internet traffic by 2015, nearly four times as much as regular web browsing and email.
Over 1 billion unique users visit YouTube every month (source:YouTube, 2013)
500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute (source: YouTube, 2013)
The average YouTube visitor watches 388.3 minutes of video each month (Comscore, 2013)
People are most likely to engage with branded content on social media that contains pcitures (44%) and videos (37%) (source: Performics, 2012)
1 in 5 Twitter users discovering videos each day from tweeted links. What’s more, two-thirds of Twitter users feel it worth watching videos tweeted by brands (source: Hubspot, 2013)
Video results have appeared in almost 70% of the top 100 search listing on Google in 2012 (Marketing Week, 2012)
The chances of getting a page one listing on Google increase 53 times with video (source: Forrester Research, 2012)
SEOMOZ concludes that posts with videos included will attract 3 times more in-linking domains than a plain text post.
Econsultancy estimates videos in universal search results have a 41% higher click-through rate than plain-text results.
Forbes indicates, 65% of senior executives have visited a company’s website after watching a video.
A study by Comscore found that on average a website visitor will stay two minutes longer on a site when they watch a video.
4 in 10 shoppers visited a store online or in-person as a direct result of watching a video (source, ReelSEO, 2012)
Online video accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks (source: Bytemobile Mobile Analytics Reports, 2013)
Online video consumption increased by 38% between May 2011 and May 2012 (source: Comscore, 2012)
63% of digital video screening on mobiles does not happen on-the-go, but rather at home (source: Cisco, 2013)
Get Response says that from over 800,000 emails sent from GetResponse Pro accounts, emails with video received 5.6% higher open rates on average and 96.38% higher click-through rates than emails without video.
MarketingProfs estimate that 76% of senior marketing executives say campaigns that integrate video and email generate higher click-through rates.
When marketers used the word “video” in an email subject line, open rates rose 7% to 13% (Experian 2012).